• January 22, 2018

How Can A Social Media Influencer Add Value To Your Marketing Campaign?

You might be wondering why more and more companies are turning to social media influencers as part of their digital marketing strategy. Perhaps you’ve heard of influencers, but aren’t sure what they do or why they are becoming so popular. Keep reading to learn about influencer marketing and how it can add value to your social media marketing campaign.

What is Social Media Influencer Marketing?

Influencer marketing lays between a subtle product mention and an official testimony. Calgary social mediainfluencers partner with brands and spread the word about those brands to their audience base. This kind of marketing is more personal and can reach people that you may not be able to with other types of marketing.

How Calgary Social Media Influencers add Value

Calgary social media influencers have loyal followers and are considered very influential when making purchasing decisions. Consumers, particularly millennials, trust peer recommendations over advertisements, making influencers an important part of digital marketing. Social media marketing is about building relationships with your target audience and developing strong engagement; influencers are a key way to do both. Influencers provide targeted exposure to interested consumers. They promote brands while staying true to their own stories and engaging with their audiences.

Influencers Reach Consumers that Advertisements Don’t Reach

Most people don’t watch commercials on television anymore; instead they pull out their phones. But many people also use ad blockers to avoid seeing ads on the Internet. Influencers, on the other hand, hold everyone’s attention. They are on Facebook, Twitter, Snapchat, Instagram, and other social media sites, and are the ones people are watching.

Influencers give your brand targeted exposure with an engaged audience, making them an important part of social media marketing. They are a trusted source of information for many of online users and they add great value to your digital marketing campaigns.

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